Sampling is the only Shopper Marketing tactic that engages all five senses at the point-of-purchase (sight, sound, touch, smell and taste). This sensory experience engages a shopper emotionally. Then, BTOUCH’ trained Sales Advisors and Brand Ambassadors are there to close the sale. This is the power of in-store product sampling and explains the tactic’s rise to be the most effective retail sales and marketing tool for new item introductions, and increased trial and adoption by new customers.
BTOUCH’ Sales Advisors and Brand Ambassadors receive extensive training including food safety certification and sales training to ensure the best results for your retail stores and brands. In addition, BTOUCH can create custom training videos to ensure your products’ features and benefits are properly articulated to shoppers to achieve the highest sales possible.
Demonstrators Thoroughly Trained by the BTOUCH Training Program
- Easy demo scheduling. 6 or 8 demo hours
- Demo program design expertise
- Customized demo presentation with our Product Information Form (PIF) script for delivery of consistent product features and benefits
- Timely recap of demo performance and item sales